Creative Direction | Creative Strategy | AI Design | Website Design
AMPM wanted an April Fool’s campaign that would get everyone talking. The campaign tapped into the merch drop craze with a line of snack-inspired merch creative directed by AMPM’s very own mascot TOOMGIS — Cravevenience Wear. We dropped the news across social and backed it up with an interactive website. The line sold out in 1-second triggering FOMO in snack hungry merch-heads across the digital world.
