Creative Direction | Creative Strategy | Art Direction
The Golden State Warriors gave Ticketmaster their branding opportunity right outside of the Chase Center.
Evocative. Raw. Emotional.
These were three words that acted as the design platform for this campaign. Not afraid to make this a brand-focused execution, the campaign pulled the Ticketmaster color Azure front and center and combined with a pull of GSW photos grounded by a charged emotional state. These are the feelings a GSW fan experiences inside the giant building behind these posters. The gritty monochromatic photo treatment cemented a rawness to each image.
