Creative Direction | Creative Strategy | Art Direction | Copywriting | Animation Production
Animated launch video for Crackle’s new Always On product redesign. We had to make a statement...had to question what was traditional tv...had to ask...what if?
This was my first collaboration with the animator, Justin Harder. The goal of this video was to be loud and brash. To make a statement. But what better way to make a statement, than to let the words of the statement stand out and hold their meaning? No thrills. No frills. Nothing.
Just good, thoughtful words.
Important questions all leading toward one perfect answer.
