Creative Direction | Creative Strategy | Direction | Copywriting | Production | Post Production
OMG. Millennials! They are all the rage, aren’t they? Seems like you can’t read an article that doesn’t reference the generation anymore.
Hulu’s right there in that conversation. Mainly because the streaming service indexes extremely high with a millennial audience. They needed a video that explained the importance of millennials to potential ad buyers and why Hulu has their finger right smack dab in the middle of that extremely lucrative market.
My goal, no matter what project, is to entertain and educate. Why? Because if you are entertained it means you are better engaged with what you are watching, and if you are better engaged that means you’re more receptive to learning and understanding the message I’m trying to get across.
This was my second collaboration with the animator, Justin Harder, and we really went all out. The idea was to have millennials take over the boring explainer videos you are used to, to speak about themselves in a way only they know how.
