Creative Direction | Creative Strategy | Art Direction | Copywriting | Animation Production | Post Production
Let’s face it. NCAA stock footage ain’t that great. My goal was to create an anthemic spot that branded existing NCAA footage with our 2019 Hulu Sports identity. Partnering with the design-driven animation production company, Laundry, I pushed our current aesthetic a bit grittier to incorporate both newsprint and hand cel animation to make up for the lack of visuals to create an exciting 360 campaign that spanned on-channel, off-channel, web, and social media.
NCAA March Madness 2019
