Creative Direction | Creative Strategy | Art Direction
After the success of the Uber Eats x SXSW partnership, they wanted to expand out of the United States and therefore targeted Osheaga in Montreal. Uber Eats wanted to put their stamp on the city that the amazing service was ready to take over in a big way.
Working with the agency Conscious Minds, we worked on a pitch that paired Osheaga musicians with local Montreal chefs to create one-of-a-kind signature Uber Eats ‘Specials’.
These ‘Specials’ would be marketed and branded exactly as if a new food chain had created a new food product, complete with their own 360 campaign and signature identity.
The campaign would push through Uber Eats’ media channels, Osheaga channels, and the chosen musician’s channels leading up to the three day festival.
