My main tenure in the fashion industry was when I was creative director for video and photo for the fashion brand Free People. I oversaw the West Coast team’s production, which became the main hub for 90% of the photo and video production for catalogue campaigns and film shoots. During my time there I worked on a rebrand to focus on female empowerment and how the FP brand facilitated greatness in it’s consumer.
Free People goes to Ohio for the celebration of the American heartland in honor of the 4th of July.
Free People is excited to collaborate with Los Angeles-based brand For Love And Lemons on an exclusive collection of lingerie for our Intimately Free People collection. Take a peek inside the collection, modeled by Marloes Horst.
Free People has launched the final film, titled 'Roshambo: Paper-Scissors,' in the 'Roshambo' series to conclude the compelling story of two lovers, played by Christopher Abbott and Sheila Marquez. In the previous chapters of the series, we watched as Chris and Sheila, rekindled their romance, and witnessed Sheila's heartbreak after parting ways with Chris. In 'Roshambo: Paper-Scissors,' we saw a parallel night to Sheila's getaway in Rio from the previous film. Chris is staying in Paris, distracting himself with an alluring French woman played by actress, Ana Girardot. Although beautiful and charming, he cannot stop experiencing flashbacks to the true love that he has lost. Sheila's image appears every which way, and his date quickly takes notice. We end where the first film left off and find out what path the lovers take; will they stay together, or will they part ways forever?
Indigo...the color of wisdom and intuition. It represents an inner awareness of spirituality, and allows for deep focus during meditation. Sink into the blue hue, and lose yourself in the process of dyeing with indigo. Inspire your own "True Blue" with a DIY on the blog:
Take a leap of faith with The Ride. Free People's latest short film encompasses the sense of strength, courage, and adventure found in the brand's March catalog starring Erin Wasson and Mark Wystrach. The story begins with Erin, a broken hearted soul lost in the chaos of LA, when she reconnects with Mark, a past love.
An intimate look into a girl's life and her love of surfing.
Something that could have been if the team was allowed to go to Paris. Unfortunately, we weren’t.
