Creative Direction | Creative Strategy | Direction | Copywriting | Production | Post Production
Sony needed a campaign that introduced their new headphones. They were looking for a young, hip, energetic campaign that showcased how youths lived music and how Sony’s technology could better help them experience their passion. This was Sony Science & Soul.
The campaign hit digital and broadcast, with a deep dive into the technology of their new headphones and why artists choose Sony products.
Sony’s We Are was the broadcast spot. It mainly focused on the energetic nature of music loving youths and how they live their music no matter where they are.
