Creative Direction | Creative Strategy | Direction | Copywriting | Production | Post Production
Johnson & Johnson was the first ad client to ever partner with Hulu on a custom integrated commercial. Visine was at the beginning stages of a rebrand and J&J thought it best to test the power of Hulu’s advertising platform with a brand new campaign that hadn’t had video creative behind it for over 2.5 years.
Focusing on Visine’s key to let you watch longer, comfortably, I created the anthemic campaign slogan, View Better.
Due to the success of the campaign on Hulu, J&J bought the creative rights back from us to use the spot on national broadcast.
