Creative Direction | Creative Strategy | Direction | Copywriting | Physical Production | Post Production
Hotels.com partnered with Hulu as main sponsor for the exciting new Hulu Original from JJ Abrams and Stephen King, Castle Rock. Working with both showrunners and Hotels.com’s agency we crafted a story that mirrored the spooky world of Castle Rock with the Hotel.com campaign goals. This commercial campaign was the most successful ad in Hulu’s 10 year history and still holds that title to date.
An unlikely couple with opposite interests finds the perfect vacation by booking their experience through hotels.com
This is, “A Good Scare”.
