Creative Direction | Creative Strategy | Direction | Copywriting | Production | Post Production
The Hulu Original, The First, was a massively exciting project to come to Hulu. Created by Beau Willimon (House of Cards) and lead by Sean Penn, this exploration into the hardships of man getting to Mars was a pivotal moment in the company’s history as it cemented a trend of high-caliber creative minds choosing Hulu above all.
Suntrust, along with their creative agency Strawberry Frog, partnered with Hulu to sponsor the show and create a campaign that aligned with The First. It focused on real people having the confidence to build their future with positivity and optimism while saving for their dreams. Even if that dream is to go to Mars.
The Confident Explorer
