Creative Direction | Art Direction | Copywriting | Production
Truist
Art Direction | Associate Creative Direction | Creative Strategy | Copywriting
Suntrust and BB&T were merging to create the fifth largest bank in the US. They needed a launch video. Something that got the attention of the financial world and the ad world. But guess what? They didn’t have a name yet. Nor any brand values. So how do you come up with something with no direction? Working with Strawberry Frog we decided to go the movie trailer route. Creating an exciting and upbeat video that moved forward toward the reveal of the name.
Directed by the renown commercial director Rocky Morton.
A crowd of people take to the streets to celebrate and experience something BIG.
BRAND PLATFORM
We’re human.
We’re always looking forward.
Searching for what’s next.
Locked into the pursuit of better.
Why?
Because it’s in our nature.
It’s just who we are.
We are Truist
Where human touch and technology are balanced perfectly to make your life better.
When it comes to your finances,
We’re always looking forward.
We’re locked into the pursuit of better.
Our eyes are set on the future.
And just like you
It’s in our nature.
It’s just who we are.
With our experts and intuitive technologies we help you realize and achieve your dreams. Together we help you meet your individual and business goals in ways that matter -- connecting you with the right people and resources to better your finances and your life.
At NewCo your pursuit is our pursuit. We’re partners in better.
