Creative Direction | Art Direction | Copywriting | Production
L'Oreal
Creative Direction | Copywriting
For the launch of their new Dark Spot Serum, L’Oreal Paris’ challenge was to create a thumb-stopping piece of social content that stayed true to their scientific roots. This video hit across social with over 1 million likes on both TikTok and IG in under 3 days with hundreds of positive and encouraging comments.
The concept uses the moon’s shadowy, textured surface to represent facial skin. Our product would become a rocket, hurtling through space to deliver serum to brighten the moon’s surface. A social spot that’s truly out of this world.
